Your host, Bryce Henson interviews one of the top email copywriters in the world. Ian Stanley, the persuasion hitman who has sold over $100M in products and services online and off since 2014. Hear Ian's backstory of how he discovered copywriting and excelled his skills and career in such a short time.

In this episode Byrce asks Ian some very detailed questions around copywriting, stay tuned to learn extremely valuable content. Learn how having a good operations team, copywriter, and media buyer are the top three categories you need to implement to succeed.

  • 01:05 - Bryce introduces today's guest, stand up comedian and one of the world's best copywriters Ian Stanley
  • 02:05 - Ian gives us his back story from living in a mobile home at 19 years old to writing e books, teaching tennis, and trying to sell stuff online to becoming an amazing copywriter.
  • 07:35 - Bryce asks Ian why he chose the copywriter route versus sales, learn about his journey through learning copywriting.
  • 15:35 - Learn how to make money while you sleep with a good operations team, copywriter, and media buyer.
  • 20:23 - Hear how the first line is the most important and opening with a story is the most effective way.
  • 35:40 - Follow along as Ian dives deeper into how copy works from an aspect of feelings. Learn how your big idea (the hook) is the most important part of your copy.
  • 47:05 - Ian and Bryce talk about having conviction as a sales person, listen along to hear how important it is to believe in what you are selling.
  • 54:00 - Bryce asks Ian to share his strategy and reasoning for writing shorter copy with less commas, stay tuned for the details.
  • 59:45 - Bryce's famous lightning round Q&A. Q: What is the best advice you have received? A: Don't do a bunch of different things, focus on one thing and get really good at it. Q: Book recommendation? A: "The Surrender Experiment" by Michael Alan Singer and "The Big Leap" by Gay Hendricks. Q: The best habit you have acquired? A: Not touching your phone for the first couple hours of the day.
  • 01:08:00 - Find Ian on Instagram @becomingianstanley and @almostpassiveincome as well as www.feedthwolf.com and www.persuasionhitman.com

"The writing isn't as important as the idea "

-Ian Stanley

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Fitness Franchise Podcast
01:09:25 2/8/2022

Past Episodes

Fitness Franchise Podcast

Your host Bryce Henson interviews the very successful Jason Capital, the White House recognizes him as a Top 100 Entrepreneurs. Jason is a high-income expert and copywriter who knows about the online market better than most. He went into an online business and became a millionaire by the age of 24 years old.

Listen to today's show to learn high-income skills that will better your business and life from one of America's high-income experts. Jason will teach you his top 5 frameworks to become an excellent copywriter along with a plethora of knowledge to propel you to the next level.

  • 01:30 - Your host Bryce interviews Jason Capital, ranked as one of the top entrepreneurs and author of the best-seller "Higher Status."
  • 02:05 - Jason shares his back story from playing basketball in college to launching an info product teaching basketball players how to dribble better. Follow along to hear how this launched his online product launching career.
  • 03:45 - Bryce asks Jason to walk us through his confidence level at 19 to go for his success.
  • 06:00 - Get a look into Jason's journey through copywriting.
  • 07:25 - Learn how you too can get good at writing copy with a 5 step framework.
  • 16:05 - Hear how urgency and scarcity play into this.
  • 17:00 - Learn where Jason looks for funnel hacks and how you can too.
  • 20:20 - Bryce asks Jason where the offer comes in from his framework.
  • 23:35 - Get an insight into some of the big items new entrepreneurs miss.
  • 29:20 - Switch gears with us as we transition into the topic of status and get Jason's top 5 things that it comes down to.
  • 34:24 - Jason shares the application for potential owners to better their status.
  • 39:15 - Bryce's famous lightning round Q&A. Q: What is your biggest accomplishment? A: Easy money is more gratifying than money made. Q: What scares you? A: Not being able to set boundaries. Q: Best advice you have received? A: Do something different and surround yourself with people who are already doing the things you want to do.Q: Best habit you have? Q: Walk uphill and read at the same time every morning.

Q: Book recommendation? A: "The FountainHead" by: Ayn Rand and "Influence" by: Robert Frank.

  • 49:05 Find and follow Jason on TikTok and Youtube at JasonCapital.
00:50:15 4/13/2022
Fitness Franchise Podcast

Your hosts Bryce Henson and Bedros Keuilian team up for a very exciting episode on today's show. Learn about the 2022 Fit Body Boot Camp World Conference. Hear about some of the amazing speakers that will be sharing at this year's event. Get a sneak-peek into last year's event for extra added excitement.

Find out how you can enroll to learn from some of the most successful business owners in the industry. Don't miss your chance to up your entrepreneurship and take your journey to the next level.

Looking to join us at this year's Fit Body World Conference? Send an email to Max (max@fitbodybootcamp.com) with the subject 'WC Offer' to find out how you can enroll for FBBC World Conference 2022.

  • 01:30 - Bryce and Bedros team up today to deliver you an information-packed episode about the "Fit Body Boot Camp World Conference". An annual event Fit Body Boot Camp puts on for its franchise owners to uplift them and reunite the brand.
  • 02:28 - Get a look into last year's conference through a quick sizzle reel.
  • 04:00 - Bryce highlights this year's keynote speakers, featuring Jesse Itzler.
  • 06:55 - Hear about speakers from the coaching and profitability team and what they will be sharing at this year's conference.
  • 10:15 - Bryce shares about "Fit Body Forever" a program developed for mature adults by one of the franchise owners Steven.
  • 11:45 - Bedros touches on our current national inflation and how you can counteract that with additional profit approaches.
  • 16:35 - Get a glimpse into what Director of Internal Marketing Joel will be unveiling this year.
  • 23:50 - Bedros and Bryce open up their Fit Body Boot Camp World Conference 2022 to nonfranchise owners. This is a never-before opportunity to see if FBBC is the business opportunity you have been looking for.
  • 24:55 - To learn more and join, reach out to Max: max@fitbodybootcamp.com to enroll for FBBC World Conference 2022.
00:28:01 4/6/2022
Fitness Franchise Podcast

Your host Bryce Henson interviews Austin Martinez Director of Education at StretchLab. Austin is a Certified Athletic Trainer with both his bachelor's and master's degrees in Athletic Training. Austin has experience working with professional athletes and is a published author in the Journal of Sports Medicine and Allied Health Sciences for his research on ACL Injuries. He has also been featured in several magazines such as Men's Health.

Hear about his journey through education and his exciting career path. Learn valuable knowledge on what it takes to open and run a successful franchise while impacting people's lives.

  • 01:10 - Bryce introduces today's guest, a certified athletic trainer with a Bachelor's and Master's in athletic training and sports medicine. Welcome, Austin Martinez, Director of education at StretchLab franchise.
  • 01:50 - Born and raised in California Austin shares his backstory through his education and career journey in the athletic industry.
  • 03:20 - Bryce asks Austin to share about what made him decide to go to Ohio University and his time working with the Astros baseball organization.
  • 05:44 - Austin talks about the differences between training normal people and athletes.
  • 10:15 - Find out what StretchLab is and what Austin's role encompasses.
  • 12:25 - Get a deeper understanding of what brings people into StretchLab.
  • 15:05 - Find out what the average business professional should know about flexibility but doesn't.
  • 17:55 - Austin shares the mechanics of what he does in his position.
  • 23:45 - Follow along as Bryce transitions into the business side of the fitness franchise world.
  • 29:55 - Bryce asks Austin to break down what type of training they offer from a flexology and leadership perspective.
  • 33:40 Bryce's famous Q&A lightning round. Q: What is your zone of genius? A: A desire to grow. Q: Biggest passion? A: Continued learning. Q: Best advice you have received? A: Be of service. Q: Book Recommendation? A: "How to win friends and influence people" by: Dale Carnegie.
  • 43:25 - Find Austin at www.stretchlab.com and follow him on FB at Austin Martinez and IG @martinez.austin18
00:44:51 3/30/2022
Fitness Franchise Podcast

Your host Bryce Henson interviews certified personal trainer and nutrition coach, Michael Rodriguez. A former bodybuilder and the owner of the new Herndon Fit Body Boot Camp in Fresno CA. In 2014, he became debilitated by the West Nile Virus. Hear about his journey as he suffered through weeks of high fevers, seizures, tremors, and paralysis. Be inspired through his struggles with cognitive problems, memory devaluation, and sensory loss and how he never lost hope.

Tune in for a moving story through Michael's journey and walk away with gratitude and a newfound inspiration to keep moving forward.

  • 00:45 - Bryce introduces today's guest certified personal trainer and nutrition coach. Michael Rodriguez former bodybuilder and owner of Herndon Fit Body Boot Camp in Fresno CA.
  • 01:34 - Michael shares his back story from working in the medical device industry to contracting the West Nile virus from a mosquito and his journey through it.
  • 20:40 - Hear about Michael's moment of bliss with Father Robert in the gym after leaving recovery.
  • 22:50 - Michael had to get back to work, hear about how he started his new job and the struggles he faced.
  • 26:00 - Bryce asks Michael to walk us through his recovery and how he plotted his course.
  • 35:35 - Michael shares his aha moment where he couldn't do his dream job. Hear about how he made the shift and transitioned into personal training.
  • 38:10 - Hear about the only reason Michael was able to survive the West Nile.
  • 39:20 - Listen along as Bryce transitions into how Michael started his own FBBC.
  • 47:05 - Bryce asks Michael how he thinks his level of coaching has been a catalyst to his success.
  • 51:56 - Michael shares his zone of genius of caring and an emotional connection he has to people.
  • 54:05 - Bryce's famous lightning round Q&A. Q: What is your passion? A: My purpose. Q: Last piece of parting wisdom? A: Have someone next to you that can do what you can't and follow the plan.
01:00:09 3/22/2022
Fitness Franchise Podcast

Your host Bryce Henson interviews Johnny Elsasser, creator of The Wild Man Experience and the Savage system. Johnny is a former Special Operations U.S. Army Ranger protective security specialist to the US Ambassador in Iraq. Johnny's mission is to help men find strength in developing masculinity to be consistent with who they are and not what society expects them to be.

Tune in to hear his experiences through the army, getting over his ego, and his journey into helping others develop themselves to be the best versions of themselves. Bryce and Johnny break down stigmas around masculine ego and dive deep into showing up for yourself and living your best life.

  • 01:10 - Bryce introduces today's guest former special operations US Army Ranger. Protective security specialist to the US Ambassador in Iraq and creator of The Wild Man Experience, Johnny Elsasser.
  • 02:00 - Hear Johnny's back story from working hard his whole life to going into the army at 17 and his journey through it that led him to creating his podcast, "The Art of Masculinity."
  • 12:00 - Bryce asks Johnny to share his mission with his movement, follow along for the details.
  • 16:30 - Bryce asks Johnny what personal growth means to him, listen along to hear his take on self development.
  • 21:00 - Bryce and Johnny talk about celebrating your wins and giving yourself gratitude.
  • 22:41 - Explore what outward personal growth means and Johnny's personal fitness journey.
  • 28:22 - Hear how Johnny met Bedros and how important mentors are.
  • 32:15 - Johnny breaks down his current programs aimed at helping men develop themselves and continually recalibrate themselves.
  • 40:00 - Bryce asks Johnny to share about his recent plant medicine retreat and how it aided in his personal healing.
  • 46:15 - Bryce's famous lightning round Q&A. Q: What is your zone of genius? A: Being present. Q: What is your biggest passion? A: The podcast. Q: What is the best advice you have received? A: To humble yourself. Q: Book recommendation? A: "Excuses Be Gone" by: Dr. Wayne Dyer and "Eat Smarter" by Shawn Stevenson.
  • 56:55 - You can find Johnny at www.johnnyelsasser.com on Instagram @johnny.elsasser

00:57:56 3/16/2022
Fitness Franchise Podcast

Your host Bryce Henson interviews health and fitness expert Drew Manning. Drew is the New York Times best-selling author of Fit2Fat2Fit: The Unexpected Lessons from Gaining and Losing 75 lbs on Purpose. Hear about his journey and how it has led him to be a more empathetic fitness and health coach.

Learn about his passion for the Keto Diet and how it works. Drew shares great insights into his life and work and how it has empowered him and others. Listen along for key points and encouraging types to help propel you in your journey.

  • 01:20 - Bryce introduces today's guest Drew Manning from Fit2Fat2Fit.
  • 01:35 - Drew shares his back story from growing up in a family of 11 kids, being active, and continuing into fitness and getting a business degree.
  • 06:15 - Drew shares recommendation points for entrepreneurs with a background in business that is interested in getting into the fitness industry.
  • 08:50 - Listen along as Drew walks us through his Fit2Fat2Fit journey. Hear about his experiment that led him to better understand his client's struggles.
  • 16:01 - Bryce asks Drew what sort of work needs to be done in identity and how do you help someone develop theirs.
  • 21:47 - Get a high-level view of Drews's books: "Fit2Fat2Fit" and "Complete Keto: A Guide to Transforming Your Body and Your Mind for Life"
  • 27:18 - Learn about what kind of supplementation is part of the ketogenic diet.
  • 29:10 - Hear about why Drew embarked on his journey again at 40 and how it went.
  • 36:50 - Bryce's famous lightning round Q&A. Q: What is the hardest thing you have been through? A: My divorce and break up. Q: What's your biggest accomplishment to you today? A: Being authentically happy. Q: What is your zone of genius? A: Tying in the mental and emotional part of the transformation into the physical part. Q: What are you most passionate about today? A: Being a Dad!
  • 49:40 - You can find and follow Drew at www.fit2fat2fit.com.com.

"What you are aware of you are in control of, what you're not aware of controls you."

-Rumi

00:50:58 3/9/2022
Fitness Franchise Podcast

Your hosts Bryce Henson and Bedros Keuillian join forces for an amazing show. Listen in for key elements that make for an incredible coach from identifying your avatar to accountability. Discover the framework for developing coaching skills and devotion from your FFP hosts.

Grab some excellent knowledge about how to grow your mindset to push you past your limiting beliefs on today's show.

  • 01:00 - Bryce introduces today's show on the value and framework of their coaching alongside co-host Bedros.
  • 02:00 - Bedros breaks down the difference between a trainer and a coach.
  • 06:35 - Bryce asks Bedros to share what makes him and the other coaches he has seen an incredible world-class coach.
  • 14:08 - Bedros and Bryce discuss the top framework points of being a successful coach. Learn about identifying who you want to coach, find out their desired outcome, and hold them accountable.
  • 22:46 - Follow along as Bryce segway into mindset coaching.
  • 27:44 - Learn about how you can grow your mindset and free you from your limiting beliefs.

"Figuring out that the obstacle is the way"

-Bryce Henson

00:36:38 3/2/2022
Fitness Franchise Podcast

Your host, Bryce Henson interviews fitness finance advisor extraordinaire Max Phillips. With a strong background in fitness and nutrition, Max came to meet Bedros at the perfect time. Hear about his amazing journey through "The Project" and how it transformed his life.

Max is Fit Body Boot Camp's financial advisor and has a ton of knowledge to share with you today. Listen along to hear how the process works and how to be a successful franchise owner.

  • 00:50 - Bryce introduces today's guest, Fit Body Boot Camp's financial advisor and nutrition coach Max Phillips.
  • 01:40 - Hear Max's backstory from growing up in a small town in Michigan playing sports to getting his business degree and into the working force. Follow along to hear how he found his path and passion.
  • 06:50 - Max shares how he found Bedros and the "The Project" program and how it changed his life.
  • 13:00 - Hear about Max's conversation with Bedros that put him on the FBBC journey.
  • 16:00 - Bryce and Max talk about priorities and realizing there's more to life than just work and grinding.
  • 17:35 - Max gives insight into his background in fitness and nutrition.
  • 23:20 - Get a look at the process behind Max's role as a fitness franchise advisor.
  • 28:00 - Listen along for common questions Max gets during the process.
  • 36:15 - Bryce's famous lightning round Q&A. Q: What is one big passion in your life? A: Helping others. Q: What is a big habit you have? A: Starting the day off with a workout. Q: Book recommendation? A: "Outwitting the Devil" by Napoleon Hill. Q:

"Our biggest enemy is ourselves "

-Max Phillips

00:40:11 2/22/2022
Fitness Franchise Podcast

Your host, Bryce Henson interviews his good friend Hailey Harris. Hailey has her Bachelor's in psychology and is pursuing a degree in nursing while working at Bryce's Yorba Linda location as the facility coordinator. Follow along in today's show to learn about Hailey's personal fitness transformation story and how her perspective as a client has propelled her into being an amazing facility coordinator.

Hailey shares her personal fitness transformation story, learning how she did it and what keeps her strong throughout her journey. Stay tuned for key points on what a facility coordinator does and how you can be confident in presenting problems and solutions.



  • 00:50 - Bryce introduces today's guest, a fitness transformation success story and Bryce's facility coordinator at his Yorba Linda location, Hailey Harris.
  • 01:20 - Hailey shares her backstory starting in college studying to be a cryotherapy technician in college and needing a job.
  • 02:00 - Hailey walks us through what cryotherapy is and why she started her journey there.
  • 04:10 - Hear how Hailey lost over 55lbs on her weight loss journey for better health.
  • 08:35 - Get a client's perspective and learn how having this has helped Hailey to be an amazing facilitator.
  • 10:00 - Get a glimpse into what some of the concerns that come up for clients.
  • 11:20 - Learn about the lack of nutrition education new clients have and how Hailey as a nutrition coach helps them.
  • 14:00 - Hailey shares amazing client results and how they got there.
  • 15:27 - Learn about the importance of community and what it can do for you in a gym setting.
  • 17:50 - Follow along as Bryce and Hailey unpack her role as a facility coordinator.
  • 26:22 - Hear about Hailey's zone of genius and why she has been so successful.
  • 28:20 - Learn from Hailey what about working for FBBC makes team members want to stay and flourish.
  • 30:19 - Bryce's famous lightning round Q&A. Q: What are you most passionate about? A: Helping people. Q: Habit that has led to success and helped as a facility coordinator? A: Using a calendar and the knowledge and support from boot camp.

"I look at everything from the client-aspect "

-Hailey Harris

00:36:07 2/17/2022
Fitness Franchise Podcast

Your hosts, Bryce Henson and Bedros Keuilian team up to talk about their predictions for the fitness industry for 2022. Hear about what services will be continuing to work and grow throughout the industry and for Fit Body Boot Camps. Listen along for the importance of tribal communities, finding your pack, and the strength that comes from working together.

Bryce and Bedros talk about how technology has grown and through the pandemic has allowed for more services to be offered, more people to be reached, and enhanced quality.

Tune into today's show for excellent pieces of wisdom and great tips on beneficial ways to grow your fitness franchise this year.

  • 01:10 - Bryce and Bedros talk about their 2022 Predictions for the Fitness Industry.
  • 01:27 - Group training will continue and grow throughout this year, here how and why.
  • 09:00 - Bryce and Bedros talk deeper about the importance of live in person training and workouts and how they will continue to offer hybrid options for those that need online services.
  • 13:00 - Learn about the importance of having online services and how it impacts those that go out of town for an extended period of time or move.
  • 15:00 - Bryce brings up the topic of being able to leverage technology and asks Bedros to share how it will make a big impact over the coming year.
  • 27:40 - Bryce hits on the importance of having a relationship based business.
  • 32:17 - Follow along to learn about nutrition coaching from your hosts.
  • 39:58 - Leave us a review please so we can continue providing these amazing podcasts to you for free!

"Fitness is a very intimate thing "

-Bedros Keuilian

00:40:13 2/2/2022

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