So you have a passion for fitness and the desire to start your own business. But launching a massively successful fitness business is extremely complex...the systems, operations, hiring, firing, coaching, sales, and marketing are critical to success. Where do you even start? This show will give you the answers. Here is Bedros Keuilian & Bryce Henson, your hosts of the Fitness Franchise Podcast, a show dedicated to helping fitness entrepreneurs launch and grow successful gyms!

LATEST EPISODE

Fitness Franchise Podcast

Success Loves Speed, Delay Kills Dreams

Your host Bryce Henson interviews Craig Ballantyne on today's show. Listen in to learn how Craig has built five 7-figure businesses in five different industries, written three books, and mentored thousands of entrepreneurs all over the world. Learn valuable tips and tricks for being a successful entrepreneur in the fitness industry from one of the greats himself. Get the inside scoop on Craig's 5 high end skill strategies to increase your ability to make more money and grow your business. 00:50 - Your host Bryce, introduces today's guest Craig Ballantyne, entrepreneur extraordinaire, building multiple businesses in different industries, author of 3 books, gym owner, and mentor to thousands of entrepreneurs all over the world. 1:48 - Craig gives us an inside scoop into his back story from growing up on a farm in Canada with a desire to be a fitness coach and where he went throughout his journey to get to today. 09:10 - Bryce asks Craig to share how he got to know Bedros ​​Keuilian and how they have added value to each other business wise. 16:00 - Shifting gears, Bryce asks Craig to share on coaching in fitness and valuable lessons he has learned along the way. 22:40 - Bryce brings up the theory of the imposter syndrome and asks Crag to share about it and how to overcome it. 25:35 - Craig talks about the power of Masterminds. 29:10 - Craig gives the inside scoop to the 5 high end skills that increase your ability to make more money. 51:54 - Listen along as Craig shares knowledgeable strategies on how to build authority. Bryce's famous lightning round Q&A! Q: What is the best advice you have received? A: Put your ego aside and ask for help. Q: What is the best habit you have picked up? A: Getting to bed on time. Q: What is your biggest passion? A: Making things easier for people. Q: Book recommendation? A: Tim Grover, "Relentless." 1:06:20 - Follow Craig on Instragram @realcraigballantyne and learn about his coaching and where to get his books at www.craigballantyne.com . "Success loves speed, delay kills dreams" -Craig Ballanytyne Check out this episode about Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
01:07:41 10/27/2021

Past Episodes

Fitness Franchise Podcast

Your host Bryce Henson interviews today's guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylynn Silva. Listen along for an inspirational story of transformation at its best as we learn about Darrylynn's struggle with obesity. Get an inside look at the struggles around childhood obesity and how passion and commitment can fuel your journey too.

  • 00:46 - Bryce introduces today's guest, certified nutrition coach and operator of Fit Body Boot Camp in Fresno, CA Darrylyn Silva.
  • 1:30 - Darrylynn shares her very personal story of being obesse throughout her life along with the trials she had to overcome during her childhood and into adulthood.
  • 03:25: Darrylynn shares specifics from her childhood and how she dealt with her obesity struggles.
  • 11:30 - Listen along as Darrylynn shares her obstacles with trying to get pregnant and how that jump started her physical fitness journey.
  • 16:25 - Bryce asks Darrylynn to share about her identity throughout her journey and how it shifted and grew stronger.
  • 22:55 - Bryce transitions into how Darrylynn found Fit Body Boot Camp and her experiences as a client and how it propelled her fitness goals.
  • 30:47 - Learn how Darrylynn transitioned from client to operating partner of a Fit Body Boot Camp.
  • 35:55 - Bryce dives into Darrylynns role as an operating partner, listen along for the ins and outs and her secrets to success.
  • 41:30 - Hear about Darrylynns experiences as a nutrition coach and how her personal journey has aided her in helping her clients.
  • 43:30 - Get some insights on what some of the common objections and concerns are from clients.
  • 48:55 - Darrylynn showcases her views on personal growth and self development and how they have helped her discover her superpowers.
  • 54:30 - Bryce's famous lightning round Q&A: Q: What is your zone of genius? A: I trust my gut. Q: What is the one thing fitness professionals should know but don't? A: You need to recognize fitness is for everyone. Q: Book recommendation? A: Mel Robbins, "The Five Second Rule"
  • 1:01:16 - Darrylynn shares her last piece of parting wisdom.




"Remove the Drama"

-Darrylynn Silva

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01:03:23 10/20/2021
Fitness Franchise Podcast

Your host, Bryce Henson interviews the man of many talents and accolades, Martin Rooney on today's show. Martin Rooney, an internationally recognized trainer, speaker, author and pioneer of strength and conditioning, is the founder of Training For Warriors. Learn about being an athlete to training athletes from the man himself. Follow along as Bryce dives into highlights from Martin's books and how he uses them in his training. Tune in today as we dive into all of the amazing achievements he has accomplished and learn some valuable tips along the way.



  • 1:00 - Your host Bryce Henson introduces today's guest Martin Rooney. An internationally recognized trainer, speaker, author and pioneer of strength and conditioning. Former US bobsledder, division 1 track athlete, Judo black belt, 2 time Guiness World record holder, and the founder of Training For Warriors.
  • 02:30 - Martin shares his backstory and where all the things happened.
  • 06:15 - Hear about Martin's experiences with coaches and mentors and what it means to him for him to be a coach.
  • 12:56 - Bryce asks Martin to dive even deeper into his experiences as a coach and to offer tips for results that he has been able to help his mentees with.
  • 22:10 - Listen along as we transition into what it was like for Martin to work with professional athletes.
  • 28:10 - Martin shares highlights about identifying your values from his book, "Coach to Coach."
  • 37:10 - Bryce hits on a very important topic of building and growing a business as a team in your marriage. Learn how important Martin's wife Amanda has been in building and keeping Training For Warriors going and growing.
  • 43:30 - Bryce's famous lightning round Q&A: Q: What is the best piece of advice you have received? A: "Don't tell me how you can't do it, tell me how you can do it" Q: What is your best habit? A: Reading. Q: Favorite book recommendation? A: "How to win friends and influence people," by Dale Carnegie.
  • You can find out more about Martin at www.trainingforwarriors.com and follow him on Instagram @trainingforwarriors. Check out his books, " Coach to Coach" and "High Ten" available on his website and Amazon.



"Don't tell me how you can't do it, tell me how you can do it"

- Martin Rooney

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00:52:41 10/13/2021
Fitness Franchise Podcast

Your hosts Bryce Henson and Bedros Keuilian team up for today's show to give you key points on securing a location for your gym. Follow along as this powerhouse duo share first hand experience on the top four important points to follow in getting started with securing a location. Fueled with many years of expertise and trial and error, these two have narrowed down the most important factors and are sharing them with you today!



  • 00:55 - Fitness Franchise Podcast super hosts Bedros and Bryce join together on today's show to talk about all things location.
  • 01:20 - Bedros begins with the basics around choosing a location, factoring in traffic areas and industrial complexes.
  • 02:07 - Bryce brings up the main point of looking for a prime real estate location near where you live and with good visibility.
  • 03:00 - We learn from Bedros about the importance of having the right demographic in the area
  • 05:15 - Get the inside scoop on the importance of obtaining a good commercial broker and identifying the territory.
  • 08:18 - Bryce and Bedros break down the next step of creating a letter of intent with the landlord and possible broker.
  • 15:20 - Learn about the importance of city permitting, and all the variances to consider.
  • 19:47 - Get the inside scoop on the last step, launching in a spectacular fashion!
  • 26:16 - Follow Bryce Henson @realbrycehenson ad Bedros Keuilian @bedroskeuilian.



"Launching in a spectacular fashion"

  • Bryce Henson




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00:26:24 10/7/2021
Fitness Franchise Podcast

Your host, Bryce Henson interviews the man of many talents, Merrick Rosenberg. Merrick is the author of several books about the power of personality including: "The Chameleon" and "Taking Flight." He's the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years. Merrick shares with us his backstory through college, developing his idea and the trials and triumphs he faced along the way. Learn first hand from this skilled entrepreneur how to distinguish and work with personality types to improve your work and home life.

  • 01:09 - Listen along on today's show while your favorite host Bryce Henson interviews the man of many talents, Merrick Rosenberg. Merrick is the author of several books about the power of personality including: "The Chameleon" and "Taking Flight." He's the CEO of Take Flight Learning, a training company that has worked with hundreds of thousands of people around the world. He co-founded team builders plus in 1991, along with many other impressive accolades over the years.
  • 02:15 - Merrick shares with us his back story in 1991 while he was working on earning his M.B.A in college doing team building exercises. Hear how simple team building games fueled his excitement and propelled him into his career.
  • 03:30 - Listen further for some of the difficulties and triumphsMerrick and his business partner faced while getting started in the team building business.
  • 07:50 - Bryce asks Merrick to share how his work developing Team Builders helped him transition into Take Flight and what was the big reason behind it.
  • 10:25 - Merrick gives us a crash course into the 4 bird styles that he has developed for distinguishing personality types.
  • 15:25 - Bryce wants to know if there is a fast way to figure out someone's personality style without going through the training. See if you can guess along as Bryce and
  • 22:15 - Learn about the different types of personality training Merrick offers and the value they apply to different types of companies.
  • 25:00 - Bryce asks Merrick to talk about the objective of the Chameleon and what the big takeaways are.
  • 29:00 - Hear from Merrick what some of the biggest challenges are that he faces with people just not getting it during training.
  • 32:50 - Learn why a company would reach out for team building training and what they are looking for.
  • 39:30 - Follow along as Merrick shares how he started teaching his kids the bird's personality strategies at age 6 and how he has just created a children's book to help teach kids about themselves and how to interact with others.
  • 49:40 - Bryce's famous Q&A lightning round! Q: What is your zone of genius? A: Creativity. Q: What are you passionate about today? A: Reducing drama in people's lives. Q: What is the best piece of advice that you have ever received? A: Use your strengths but don't overuse them. Q: Book recommendation? A: Marshall Goldsmith's book, "What Got You Here Won't Get You There"
  • 53:40 - Find Merrick online at www.takeflightlearning.com , check out his training offerings, shop his books, and learn all about him.

"Use your strengths, just don't overuse your strengths or else they get in your way"

- Merrick Rosenberg


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00:54:37 9/29/2021
Fitness Franchise Podcast

Your host of the Fitness Franchise Podcast, Bryce Henson interviews one of Fit Body Bootcamp's very own coaches on today's show. Introducing Alicia Pickney, our Yorba Linda, California's facility coach. Alicia started off her career in the fitness industry as a competitive dancer where she first became passionate about health and fitness. Alicia has worked her way through the reins of being a gym rat to being an amazing coach and fitness enthusiast. Learn how she worked through her shyness and became empowered on the microphone, to programming and delivering coaching sessions.



  • 01:02 -Your favorite host Bryce Henson introduces today's very talented guest, Alicia Pickney. Alicia is a facilitator and coach at Fit Body Bootcamp's Yorba Linda location as well as a fitness enthusiast and model. She is also a dancer, and has her own skincare line.
  • 01:40 - Alicia gives us her background story starting from college where she was a competitive dancer and received her degree in Human Resources. She takes us through her experiences working in Human Resources and how that propelled her into the world of fitness.
  • 07:20 - Bryce asks Alicia to walk us through her journey of transitioning into becoming a fitness coach.
  • 11:15 - Alicia gives advice for new coaches on her experience with getting on the microphone in front of a class and shares tips and tricks for newbies.
  • 12:00 - Hear from Alicia what it is like programming and delivering sessions?
  • 17:00 - Bryce asks Alicia to share common questions, concerns, and comments clients have.
  • 20:10 - Hear first hand what Alicia sees as some of the biggest highlights and challenges of being a coach.
  • 26:55 - Get insight on what it is like training the Fit Body Forever crowd and the Boot Camp crowd.
  • 29:40 - Hear from Aliicia's perspective on what strong qualities coaches should possess.
  • 33:20 - Bryce asks Alicia how it is working with a team and what her experience has been like.
  • 35:50 - Bryce's famous Q&A lightning round! Q: What is your zone of genius? A: Being very easy going. Q: One big source of passion? A: Helping others. Q: What is the best piece of advice you have ever been given? A: Get to know your clients, their needs and triggers. Q: Book recommendation? A: "Girl Wash Your Face" by Rachel Hollis.
  • 41:13 - Find Alicia on IG @aliciafullajoy

"This is what I am supposed to be doing"

-Alicia Pickney



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00:43:08 9/22/2021
Fitness Franchise Podcast

Today on Fitness Franchise Podcast, your host Bryce Henson interviews the founder of Assistagram, Zach Benson. Dive into all things Instagram, marketing, and social media on today's informative show. Zach Benson, is a full-time entrepreneur, world traveler, dancer, and connector who specializes in creating IG campaigns reaching millions. Hear about Zach's early years as a professional breakdancer and teacher and how that propelled him into a place of confidence to take the next venture on. Learn strategies and tactics that he has used and encourages his clients to practice for growth and business.

  • 01:00 - Your host Bryce introduces today's guest Zach Benson, the founder of Assistagram.
  • 02:00 - Zach gives us his back story, starting from being adopted at 5 months and living in Iowa to learning and teaching breakdancing, being a personal trainer, to founding Assistagram.
  • 05:40 - Listen along as Zach unpacks his journey into breakdancing.
  • 09:30 - Bryce asks Zach, how did he create, market, and deliver his workshops.
  • 17:00 - Follow along as we transition into marketing and Instagram when Zach purchased 15% of a 400,000 follower Instagram account growing comedians.
  • 19:25 - Hear about strategy and tactics from Zach on how he was able to accomplish such growth.
  • 28:30 - Bryce asks Zach to share with us what kind of clients he attracts and the services he offers. As well as what industries are his clientele in.
  • 33:30 - Zach shares his guidance and insights for local gym owners to be able to attract more clients for growth and business.
  • 36:30 - Bryce asks Zach what is the future of Assistagram and social marketing in the next few years in his opinion.
  • 38:10 - Bryce dives deeper into Zach's knowledge around the media space that business entrepreneurs should know.
  • 40:00 - Zach shares his zone of genius as being networking.
  • 43:00 Bryce's famous lightning round Q&A: Q: What are you most passionate about? A: Travel. Q: Biggest obstacle and how did you overcome it? A: My speech impediment, when I started to relax and stopped caring. Q: One of your best habits? A: Putting my workouts first. Q: Best book recommendation? A: "The Go Giver" by Bob Burg.
  • 48:10 - A parting piece of wisdom from Zach is to do massive outreach and reward with cool incentives.
  • 49:55 - Find Zach at @zachvacay and on his website at www.assistagram.com .

"Be vulnerable and keep it real with your audience"
-Zach Benson

00:51:37 9/15/2021
Fitness Franchise Podcast

Your host Bryce Henson is joined in today's show by Mega American Entrepreneur Dan Flyeshman, the youngest member of a publicly traded company in history at just 19 years old. Hear how Dan was able to become an astoundingly successful entrepreneur at such a young age and how he kept his momentum up and constantly building. Dan launched one of the top 5 online poker sites in the world, and his charity Modern Citizen Fund is the official sponsor of the World Series of poker Europe. Listen along as Bryce asks Dan critical questions on how he was able to build and work through the ups and downs of the business industry. Dan gives us useful and attainable strategies and processes on which you too can build a successful business.

  • 01:00 – Host Bryce introduces today's guest, Mega American Entrepreneur Dan Fleyshman, the youngest member of a publicly traded company in history at just 19 years old. He has launched one of the top 5 online poker sites in the world, and his charity is the official sponsor of the World Series of poker Europe.
  • 2:10 – Dan shares his backstory from his college days, how he used his college savings to trademark the catchphrase, "Who's Your Daddy," and through his selling years, and all of his ventures.
  • 5:15 – Dan shares about being an introvert and how he uses his events to meet people and network.
  • 12:30 – Bryce asks Dan to share how he funds these big events he throws for entrepreneurs.
  • 13:50 – Curious about Dan's vision for his events when he started out, Bryce asks him to share what outcome he was hoping for.
  • 16:25 – Hear some longer-term strategies from Dan on how to grow and keep your business successful.
  • 21:50 – Bryce dives into marketing strategies, social media, and how to leverage and grow with Dan.
  • 37:20 – Bryce asks Dan which social avatar he should focus on as he balances multiple platforms while continuing to grow the FFBC brand and his own local gyms as a coach.
  • 50:10 – Dan shares a very useful tip for entrepreneurs, that everything you want to learn or do is cheap or free now from legal work to notaries, logos, etc.
  • 51:30 – Dan sheds light on how he does his high-end Mastermind events.
  • 59:15 – Bryce's famous lightning round Q&A, Q: What is your biggest passion today? A: My charity Model Citizen Fund. Q: What is the best advice you have received? A: Just get started!
  • 1:03:21 – Check out all things Dan Fleyshman at his website, www.victoryceo.com, on Instagram @danfleyshman, read his book "HOW TO SET-UP YOUR BUSINESS FOR UNDER $1000" at www.buythisbook.com.

"It's better to have it and not need it then to need it and not have it"
-Dan Fleyshman

01:04:35 9/8/2021
Fitness Franchise Podcast

Your hosts Bryce Henson and Bedros Keuilian join together on today's show to talk about all things involving fitness and transformation challenges. Learn how Fit Body Boot Camp structures their challenges and the process they follow. Get an inside look into the actual metrics that their last challenge pulled in. Hear it from the pros, how and why you should be holding fitness challenges as a gym owner.

  • 00:54 - Bryce introduces today's show where he and Bedros talk about fitness and transformation challenges.
  • 1:25 - Bryce breaks down what a fitness challenge is and how they construct them at Fit Body Boot Camp.
  • 2:00 - Bedros explains the "Why" behind fitness challenges.
  • 2:30 - Hear from Bedros on how to get leads using online and offline Marketing strategies.
  • 5:00 - Follow along as Bryce and Bedros talk on the human psychology aspect of fitness challenges.
  • 13:15 - Bedros shares numbers from their most recent challenges and explains how by not doing challenges you're missing out on a lot of money and opportunities as a gym owner.
  • 20:30 - Bedros shares the only downside that can come from doing a fitness challenge.
  • 23:37 - Follow Bryce @realbrycehenson and Bedros @bedroskeuilian on Instagram
00:23:46 9/1/2021
Fitness Franchise Podcast

Your host Bryce Henson interviews good friend Todd Abrams, CEO of ICON Meals a unique and quality meal prep service. Todd Abrams is a hands-on entrepreneur with strong problem-solving skills and leadership. He is an international federation of bodybuilding competitors and competes amongst the best athletes in the world in his division. Get an inside look into how Todd got started in the fitness industry and created a meal prep service that goes above and beyond.

  • 00:58 - Our host Bryce introduces today's guest Todd Abrams, a hands-on entrepreneur, the CEO at ICON Meals, and an International Federation of Bodybuilding competition.
  • 2:00 - Todd shares his background story growing up in Canada as the son of a funeral home operator, as well as his interest in sports and entrepreneurship from a young age.
  • 4:50 - Hear about Todd's first experience working in sales and how that led to his path of entrepreneurship.
  • 9:20 - Bryce asks Todd to share how he created the software company that services funeral homes.
  • 13:28 - Todd breaks down his zone of genius, being able to carry the big vision and dropping it down to the people you enroll and how it gives them freedom.
  • 17:30 - Todd shares how impactful it has been, being able to zone in on what he does well and then bring in people to complement it.
  • 18:00 - Bryce asks Todd how to expand your level of risk tolerance.
  • 25:40 - Hear how salesmanship influence has aided Todd in his journey.
  • 31:25 - Bryce expands on how sales is not only a relationship but a transfer of energy.
  • 31:55 - Todd tells us all about his business ICON Meals, how and why he started it, and how lives can be changed through nutrition.
  • 37:54 - Learn what sets ICON Meals apart from other food prep companies in how they preserve and package their food.
  • 41:50 - Todd shares what is on his plate as a CEO and what it's like from his perspective. Learn how he makes sure he is working on the business and not just in the business.
  • 50:00 - Bryce's Lightning round Q&A: Q: What is the biggest thing you are passionate about right now? A: Providing more value to other people. Q: Book recommendation? A: Tim Grover, "Relentless" Q: What is a good habit you have picked up recently? A: Wake up early!
  • 55:50 - Resources mentioned – Check out the website www.iconmeals.com to sign up, check out blogs, and informative videos. Follow on social media, @iconmeals @toddabrams.
00:56:54 8/25/2021
Fitness Franchise Podcast

Your host Bryce Henson interviews good friend Todd Durkin, a world class trainer, speaker, author, and founder of Fitness Quest 10. Get an inside look into how Todd got started in the fitness industry and his challenges with an intense football injury. Hear about how his passion for coaching runs deep, where it's sourced from, and how it fuels him. Listen along for what he sees for the fitness industry over the next 18 months and how important fellowship and health are.



  • 00:48 - Our host Bryce introduces today's guest, world-class trainer, speaker, author, and founder of Fitness Quest 10 Todd Durkin.
  • 2:00 - Hear how Todd mistakenly got into the industry from a football injury.
  • 3:48 - Todd shares how at 27 he went back to graduate school while struggling to figure out what he wanted to do while trying to heal his back without surgery.
  • 5:16 - 2010 Todd opened his first business, Fitness Quest 10.
  • 11:00 - Bryce asks Todd to share some insight into what it has been like working with professional athletes.
  • 16:56 - We learn the difference between training professional athletes and regular Joes and what they have in common.
  • 20:00 - Todd gives us an inside look at all the different aspects of coaching that he embodies and uses with his clients.
  • 25:15 - Learn about Todd's icon, his high school coach, and how he put coaching in his soul.
  • 33:05 - Bryce asks Todd to share his thoughts on the adversary and his knee replacement.
  • 39:45 - Bryce taps into Todd's thoughts on where the fitness industry is going in the near future. Hear how he predicts an epic return over the next 18 months.
  • 45:46 - Listen in for what's next for Todd!
  • 49:15 - Bryce's famous lightning round Q&A: Q: What is your zone of genius? A: Mentoring and writing. Q: What is the biggest piece of advice you have been given? A: Don't make your decisions on what other people think, make it on what's best for you. The 6 F's, fear, frustration, and failure are overcome with faith, forward-thinking, and follow-through. Q: What is your biggest source of passion? A: Spending time with my family! Q: Book recommendation? A: "Relationship Grit" by John Gordan.
  • 1:02:55 - Todd imparts some wisdom for those looking to get started in the industry and to keep those currently in it motivated.
  • 1:05:35 - - Check out Todd's Books, "Get Your Mind Right" and "The Wow Book" along with all of his amazing offerings at www.todddurkin.com and on Instagram @todddurkin.

Fear, frustration, and failure are overcome with faith, forward-thinking, and follow-through.

-Todd Durkin

01:09:24 8/18/2021

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