Today, Ikonokast visits with Joe Romm, author of How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump.
Romm is a senior fellow at the Center for American Progress, and the founder of the widely read and well respected Climate Progress (a part of Think Progress). He was for a time Acting Assistant Secreatary of the US Department of Energy, and has published several books on climate change, energy, national security, and communication, some of which we link to below.
In this interview, as well as in Romm's book, you'll learn about the tried and true methods of creating a message that sticks. You'll also learn about the one thing Donald Trump is very good at (much to our collective peril).
Books by Joe Romm:
Climate Change: What Everyone Needs to Know
Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga
We are back! [caption id="attachment_321" align="alignright" width="199"] Bill Schutt, auther of Pump: A Natural History of the Heart[/caption] Join us with part one of an interview with zoologist and author Bill Schutt, as we discuss his latest book, Pump: A Natural History of the Heart, a delightful and informative exploration of the heart, in all its (anatomical) forms. We have changed our format a little, and hope you enjoy it. Feedback is welcome as long as you are nice about it. Material discussed in this and the next episode: Pump: A Natural History of the Heart Meteorite Crash-Landed in Canada Woman's Bed COVID-19 slows birth rate in U.S., Europe Bat guts become less healthy through diet of 'fast food' from banana plantations Threatened rattlesnakes' inbreeding makes species more resistant to bad mutations
Dr. Karen Stollznow is a linguist who earned her PhD at the University of New England, in Australia. She hosts the skeptical podcast Monster Talk with Blake Smith (subscribe, you'll thank us!) She is also a prolific author, having published academic works, non-fiction as well as fiction.
In this episode, we open with the ways in which we judge and stereotype each other based on the dialect and language that we use and move on to the meanings of words and how the change in time and space. Not only does the cafe lose the accent after a time, but bad words turn good and good words turn bad. It's hysterical, how that works.
We marked this episode "explicit" because we discuss some of the words that are not used in polite language and how the relative offense of using some words varies based on where the speaker is as well as how the audience may be.
Check out her Amazon Author's Page Here and also check out Monster Talk.