With the opening of the Channel Fireball Marketplace there has been a nigh constant back and forth between them and TCG Player vying for customer dollars and continued brand loyalty seeming through the value inherent in the kinds of "coupons" and sales they can muster. While this isn't necessarily a bad thing, we pull apart what happens within the marketplace(s) as reactions to coupon codes and discuss whether or not they actually work out for the average buyer.