Every successful fitness entrepreneur knows that a positive mindset and belief in their abilities is key to achieving any goal. It's true whether the goal is to get stronger, lose weight, help more clients, make more money, or grow their brand. The more one focuses on positive thoughts and beliefs; the more one can achieve.
In today's Fitness Franchise Podcast episode, Bryce Henson speaks with Tom Hough, a Fit Body Boot Camp owner, business mentor, and mindset coach. He has personally helped dozens of fitness experts to grow their Fit Body Boot Camp franchise. Along with his wife, Katie, they operate a successful gym with the mission to positively impact their community through their fitness, nutrition, and mindset coaching.
Tom shares with us how he got started in the fitness industry, how to overcome shiny object syndrome, the concept of great coaching, why you should be client-centric, what to expect in your first six months as a franchise owner, and so much more.
"There are three types of people in the world—folks who watch things happen. There are people that make things happen and people who wonder what the heck just happened. Which one do you want to be in your life?" -Tom Hough
2:14 Tom's journey to fulfilling a dream
7:00 The importance of consistency and patience in fitness
9:00 The confidence it takes to lead others and working on yourself first
10:10 What to expect in your first six months of starting a franchise
12:05 Negotiating a new lease and not losing your life savings
14:24 Effective communication and serving people through sales
15:51 Putting in the reps, stacking wins, and overcoming imposter syndrome
17:47 Why focusing on the client experience should come first
19:30 Having a partner to keep you grounded and the importance of growing together
22:51 Going beyond fitness and changing lives through mindset coaching
27:20 How to master the fundamentals and avoid shiny object syndrome
30:11 Surviving 2020 and pivoting into a virtual workout program
34:25 The concept of great coaching and the habits of successful gym owners
39:40 The biggest challenges that you'll face as a gym owner
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Technology has taken over the fitness industry. Whether it's used to market your gym, hold your members accountable, or to take online payments from clients, it's pretty much the standard for any health-conscious person looking to get fit.
In today's Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more.
"The lessons that hurt the most are the ones you learn the best." -Mark Springer
Here's what you don't want to miss:
3:00 How Mark overcame his childhood obesity
8:55 Post-college and getting into the fitness industry
12:12 Writing out a business plan and applying what he learned from a book
14:40 Bootstrapping a start-up and the hurdles along the way
17:20 The importance of an operating agreement and buying out a partner
20:00 Working with a CPA and knowing how to allocate money
22:47 The power of flex dieting and building a technology platform
27:20 The learning curve of an average user and breaking habits
30:04 Tracking your diet and eating food that you enjoy
35:00 Leveraging your critical thinking skills and returning to first-principles
38:02 The two-piece puzzle to fitness and the part you're missing
41:53 Using technology to provide top-tier service to clients
45:57 Why you should focus on being a client-centric business
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In today's Fitness Franchise Podcast, Bryce Henson speaks with Dr. Christopher Stepien, the founder of Barefoot Rehab. Dr. Chris and his team provide a holistic approach involving meditation, anti-inflammatory diet, stress management, fitness, education on psychedelics, and ancestral healing. He shares his story of depression and anxiety, how emotional wounds will hold you back, what it takes to run a thriving wellness practice, and so much more.
Here's what you don't want to miss:
3:50 The importance of sharing your vulnerabilities
7:45 Running a CrossFit gym and falling short of expectations
11:00 Why you need an ironclad partnership agreement
14:20 Building a business model that works if you work it
16:45 The attraction of personal development and self-discipline
19:53 Understanding your zone-of-genius and adding value to others
22:50 Addressing chronic adhesion pain and improving your life
25:47 Psychedelic medicine and their impact on the mind
29:30 What it takes to run a thriving wellness practice
32:35 Connecting with people who believe in your vision
35:27 Finding your true passion and being rebellious
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In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market.
Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees.
He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more.
"If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato
Here's what you don't want to miss:
2:45 Immigrating to the US and chasing the American Dream
10:00 Developing a franchise model and open new locations
15:25 Being a high performer and stepping up as a leader
20:39 Outsourcing your marketing team and generating more leads
25:25 Finding the right marketing advice and playing the long game
28:05 The marketing tactics that work and split testing your ideas
31:22 The complexity of digital marketing and hiring a team
36:00 Marketing concepts and making sense of the data
40:30 The stoic philosophy and searching for timeless wisdom
44:30 Preparing for failure and how action alleviates anxiety
48:19 The pitfalls of routine and the power of personal development
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In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul.
Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more.
Here's what you don't want to miss:
4:20 Connecting with people and building credibility
7:12 Bootstrapping your business and overcoming defeat
12:40 How taking action builds momentum and the key to success
16:42 How to differentiate yourself from the completion
18:35 The importance of emotional intelligence and self-awareness
21:20 Uncovering your blind spots and knowing your strengths
26:06 Tapping into a new market and the gratefulness of a senior clientele
32:06 Making mistakes with clients and recognizing their needs
38:10 Working in your business versus working on your business
41:17 Having a positive attitude in times of crisis and chaos
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As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more.
"Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider
Here's what you don't want to miss:
7:00 Combining special ops with a strong self-defense community and tactical leadership
10:00 The value of persistence and the mindset it takes to achieve your goals
14:14 The importance of being intentional with your actions and going beyond your responsibilities
16:32 Keeping a level head in times of chaos and making split-second decisions
18:52 The importance of a team element and when the ego can be detrimental
21:34 Building self-awareness and overcoming your selfishness
26:05 Burning through your working capital and knowing when to pivot
30:27 Ineffective leadership and the proximity of a power
33:46 Having the end in mind and opening the next chapter
39:13 Selling a private business and jumping into a franchise
41:10 Surrounding yourself with good people and building those connections
46:20 Passing on your business experience and elevating new entrepreneurs
53:10 Leveraging your background to help men level up in life
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Within the walls of any successful fitness gym, it's the culture that sets the stage for success. As an owner, it's your responsibility to put the right people in place who carry out the values, mindset, behaviors, and beliefs that inspire clients to keep coming back. The bottom line is that culture will make or break your organization and be your greatest competitive advantage if done right.
In today's Fitness Franchise Podcast, Bryce Henson speaks with CJ Wehrkamp, a Fit Body Boot Camp franchise owner and CAP Coach (Coaching & Profitability), who helps dozens of franchise owners scale their business.
CJ gives us his insight into building a winning team that shares your vision, the importance of leading yourself before others, employees versus team members, how to follow up with leads, working with family, and so much more.
"When you're in the moment, you don't really see the learning lessons you could take from a situation. But what I learned is how you lead yourself, and your team is everything." -CJ Wehrkamp
Here's what you don't want to miss:
2:40 What it takes to build self-confidence and going with your gut
7:12 Lessons learned and how to set your team up for success
8:26 How to differentiate an employee from a team member
10:25 Starting a new location and facing the many unknowns
13:25 Being in the trenches and getting your business off the ground
15:05 The importance of leading yourself before leading others
18:15 Working on the business versus working in the business
20:29 Build a team that genuinely loves showing up every single day
24:30 Being above average and why you should be client-centric
27:00 How to build a team culture that clients love to experience
30:20 The perfect follow up system and increasing client retention
34:10 Re-engaging leads and levering new programs to add value
37:08 Evolving your marketing strategy and reaching more leads
43:10 Working with family and setting the right expectations
48:15 How to deliver an epic amount of energy for your clients
53:00 Making decisions and course-correcting along the way
57:07 The importance of vision and the support of your team
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As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail.
In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more.
"Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider
Here's what you don't want to miss:
7:00 Combining special ops with a strong self-defense community and tactical leadership
10:00 The value of persistence and the mindset it takes to achieve your goals
14:14 The importance of being intentional with your actions and going beyond your responsibilities
16:32 Keeping a level head in times of chaos and making split-second decisions
18:52 The importance of a team element and when the ego can be detrimental
21:34 Building self-awareness and overcoming your selfishness
26:05 Burning through your working capital and knowing when to pivot
30:27 Ineffective leadership and the proximity of a power
33:46 Having the end in mind and opening the next chapter
39:13 Selling a private business and jumping into a franchise
41:10 Surrounding yourself with good people and building those connections
46:20 Passing on your business experience and elevating new entrepreneurs
53:10 Leveraging your background to help men level up in life
Bryce Henson's Website:
Connect with us on the socials:
Facebook https://www.facebook.com/realbrycehenson
Becoming a successful entrepreneur and starting a business is hard. Growing your business into an empire is even more challenging. The dream of being an entrepreneur can quickly come tumbling down when you're facing a lack of funding, lack of knowledge, lack of resources, the lack of customers, a limiting belief, and a whole host of other barriers. The truth is, it's going to take a significant more from you than what you think to break through the inevitable glass ceiling.
In todays' Fitness Franchise Podcast, Bryce Henson speaks with Erin Alejandrino, the Vice President of Truelean, a Certified Fitness Coach, Executive Director of Fit Body Boot Camp, and Co-founder of the Modern Day Knight Project.
Erin shares his evolution of becoming an entrepreneur and the hard lessons he's endured over the years. He explains the importance of personal development, how following a model of success is critical, overcoming your toxic head trash, why passion has to fuel your fire, and so much more.
"You never really know what you're capable of until you get thrown into the deep end."
-Erin Alejandrino
Here's what you don't want to miss:
2:20 How purpose and intentionality provides control and clarity to a good life
3:33 The dark years of drinking and sabotaging your health
4:04 How to be a high-level performer and gravitating towards your passion
5:40 How to do more of what you love and why it's so addictive
7:40 The importance of a good social network and going all-in on fitness
10:00 The evolution of entrepreneurship and your personal development journey
12:40 The catalyst for building an empire and thinking outside the box
15:24 The skill sets it takes to run a successful business and the hard lessons you'll learn
18:55 Having faith and putting yourself in a vulnerable position
20:43 Building an incredible supplement company and life optimization
28:32 Being a fast-moving company and focusing on personal development
31:44 The Modern Day Knight Project and going beyond a surface level
36:13 How self-awareness is the foundation for growth and placing yourself under stress
40:47 How your baggage can serve you and relate to the suffering of others
Bryce Henson's Website:
https://brycehenson.com
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Connect with Erin Alejandrino:
https://www.facebook.com/thefitbeard
https://www.instagram.com/thefitbeard
https://www.linkedin.com/in/erin-alejandrino-126299133
https://www.youtube.com/channel/UCCgGVfAFrTTZapxNnJxoKqA
Want to learn how to monetize your online presence using social media and other digital marketing strategies? On today's Fitness Franchise Podcast, Bryce Henson deep dives with Elisha Lee, an entrepreneur, public speaker, and expert marketer, to find out how she's built a booming online business leveraging the power of digital marketing.
She is a Certified Nutritional Consultant focused in Holistic Health from the Global College of Natural Medicine. She's the founder of an online health community with thousands of members encouraging people to ask questions and share tips, challenges, victories, or recipes related to a plant-based lifestyle.
Elisha shares her winning formula to building a Facebook Group, how to leverage TikTok to grow your business, why competition is so essential, the detriment of poor customer service, and so much more.
"When we don't have competition, we don't have growth. Competition breeds accountability. It's going to make you a better business owner."
-Elisha Lee
Here's what you don't want to miss:
5:00 The importance of digital marketing and leveraging Facebook groups
8:32 Creating a customer-centric product and solving clients problems
12:05 Who circuit training is for and the benefit of a 30-min workout
14:40 The catalyst for growing a Facebook Group and getting to 65k members
19:04 How to promote your Facebook Group and use content to add value
21:55 Building a brand and design tools to help you save money
23:30 Questions to ask your Facebook Group and to build a community everyone enjoys
26:20 Offering free content and drawing people to your paid services
28:47 Nurturing relationships with customers and using an email newsletter
30:55 Digital marketing for new online brands and leveraging TikTok to grow
38:50 The essence of leadership and why it's essential to running your business
40:09 Listening to your customers and learning what it is they want
46:11 The detriment of poor customer service and the lack of competition
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Connect with Elisha Lee:
https://www.facebook.com/eattolivedaily
https://www.instagram.com/eattolivedaily
https://www.youtube.com/channel/UCId-gc81bcFd0nKQ31fnf3w
https://www.linkedin.com/in/elisha-lee
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In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp.
Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more.
"Marketing isn't something you should neglect as an owner or someone getting into another field. It's your lifeblood. Without marketing, you're not going to grow." -Stevie Favis
Here's what you don't want to miss:
4:00 Finding a passion for digital marketing
7:45 Learning the Fit Body Boot Camp brand
9:00 Evolving into a well-rounded marketer
11:10 The value and importance of marketing
13:55 How to stay up to date with marketing trends
15:50 How to outsource your digital marketing
22:25 Tips and tactics for Facebook Advertising
25:30 Automating your CRM follow up
27:20 Staying current with Facebook ad changes
29:06 Facebook Advertising objectives 101
33:00 Understanding your overall marketing strategy
36:55 The importance of a team you can trust
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